MD DC DE VA Solar Energy Industries Association

SolarCity Joined MDV-SEIA as a Gold Sponsor for Solar Focus 2014


Nov 14



SolarCity joined MDV-SEIA as a Gold Sponsor for the 8th annual Solar Focus Conference. Brendan Reed and Chris Ercoli, Deputy Directors of Policy and Electricity Markets at SolarCity, also joined as speakers for the event. Chris Ercoli currently serves as an MDV-SEIA Board Member. We are proud to partner on this event with SolarCity, a longtime supporter of the organization’s efforts and an active stakeholder in the Mid-Atlantic.

SolarCity is America’s largest solar power provider. We make clean energy available to homeowners, businesses, schools, non-profits and government organizations at a lower cost than they pay for energy generated by burning fossil fuels like coal, oil and natural gas. Our approach is to install systems to the highest engineering standards while making the switch simple for our customers. We’ve revolutionized the way energy is delivered by giving customers a cleaner, more affordable alternative to their monthly utility bill.

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About Brendan Reed

Brendan Reed has spent the past five years in clean energy advocacy and business development. Before joining the PEM team, Brendan worked more than two years selling residential solar in Maryland,Delaware, Virginia and Washington, D.C. In residential sales at SolarCity, Brendan was a key player for one of the highest-selling sales teams in the company. He led the team in sales for multiple months and provided leadership as the team grew and eventually split into two factions. Brendan started in residential solar sales at Rockville, MD-based Standard Solar, where he was the company’s top residential salesman. Aside from selling he worked closely with company leadership to develop new sales strategies, focusing on whole-home energy offerings that included solar, energy efficiency and energy management products.

Prior to entering the solar industry Brendan worked for the Pew Charitable Trusts’ Clean Energy Program. At Pew he advocated for federal clean energy legislation focused on the development and deployment of renewable energy, electric vehicles and biofuels. He also managed the Pew Project on National Security, Energy and Climate. Chaired by former Senator John Warner, the initiative brought together minds from the military, economic and science communities to discuss the national security implications of climate change.

Brendan holds a bachelor’s degree in communications from the University of Delaware.

About Chris Ercoli

Christopher Ercoli is a Deputy Director of Policy and Electricity Markets for SolarCity. He is responsible for implementing energy policy and reducing cost barriers to promote solar growth throughout the Northeast.

Prior to SolarCity, Chris conducted detailed feasibility, technical, and financial studies to help clients use energy more intelligently. He has 8 years of experience developing investment level energy audits, and has guided projects through system implementation and performance based compliance.

Chris holds a Bachelor’s degree in Electrical Engineering from Union College and a Master’s degree in Carbon and Energy Management from the University of East Anglia, UK.



Founded in 1984, MDV-SEIA represents the interests of photovoltaic and solar thermal developers, financiers, equipment manufacturers, installers, distributors and component suppliers serving Maryland, the District of Columbia, and Virginia. Our members design, sell, integrate, install, maintain and finance solar energy equipment for residential, commercial and institutional customers throughout the region.

MDV-SEIA delivers on policy formation and advocacy, market representation, networking, education, and additional benefits to our 100+ members representing more than 2,000 direct jobs in our region. In the last few years, MDV-SEIA’s leadership has resulted in increased state requirements as well as increased penalties for non-compliance, creation of a solar thermal market, improvements to net metering, and game changing gains in the deployment of solar.

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