Sara Rafalson is Director of Policy & New Markets, where she is responsible for state-level policy advocacy and market strategy. She is also the author of the firm’s monthly publication on market intelligence and development trends, The Sol SOURCE. Prior to leading Sol’s policy efforts, Ms. Rafalson oversaw Sol Systems’ SREC operations team and channel partnerships, developing an expertise in renewable portfolio standards in the process.
Ms. Rafalson is the currently Vice President of MDV-SEIA. Before joining MDV-SEIA’s Board of Directors, she had volunteered with the organization since 2011. In addition to taking an active role in RPS discussions and land use issues, Ms. Rafalson volunteers on the conference committee, is on the search team for MDV-SEIA’s new Executive Director, and has established a reputation for representing all market segments in her policy positions.
Prior to Sol Systems, Ms. Rafalson worked for three years as a sustainability program manager at the University of North Carolina’s Office of Waste Reduction and Recycling. She was also a Fellow in the Office of the Secretary at the U.S. Department of the Interior during the summer of the Deepwater Horizon oil spill. In 2009, Ms. Rafalson spent a summer advocating for national climate and energy policy in Anchorage, Alaska at the Alaska Center for the Environment. She is also fluent in conversational Spanish after living in South America for six months.
Ms. Rafalson holds a BA in International Studies, Sustainability, and Spanish from the University of North Carolina at Chapel Hill, where she graduated Phi Beta Kappa and with highest distinction and was captain of the water polo team.
Ms. Rafalson is a tireless advocate for diversity in the solar industry and co-chairs the national Solar Energy Industries Association’s (SEIA) Women’s EmPOWERment Initiative. She was previously President of Women in Solar Energy (WISE).